HktrainersGet a S$5,000 website.FREE.
For the first 3 Singapore personal trainers. That's the offer.
08 — snippets from the live builds
Selected work
From concept
to craft
- hktrainers.com/demos/sophieHolistic women's strength
Sophie Lau
Full site — services, articles, transformations, scheduling — wrapped in a gentle, premium brand for women's coaching.
Open sample site → - hktrainers.com/demos/elenaMonochrome luxury
Elena Voss
Quiet luxury for executive 1:1 coaching — credentials read clearly, scheduling feels boutique, copy hits like a River Valley consultation.
Open sample site → - hktrainers.com/demos/marcusHigh-energy transformations
Marcus Chen
Arena-grade intensity for group + transformation coaches — sticky CTAs, time-slot flow that feels like claiming your spot.
Open sample site →
The Free-3 offer
Three Singapore trainers. Three free builds. That's the whole offer.
Portfolios don't sign paying clients — five real trainers saying "it worked" does. So I'm doing three full builds at zero cost in exchange for one honest testimonial after the site has been live 30+ days. If the numbers don't move, you owe me nothing. If they do, you've got case-study leverage I'll cite for years.
Applications open
2 of 3 free slots still open
What you give
- A real, honest testimonial after 30+ days live — only if the site actually moves your bookings.
- Permission to publish before/after numbers (anonymised if you prefer — your face stays optional).
- 30–45 minutes of brief input upfront, plus a 30-min call to review your first design preview.
What you get
- The full S$5,000+ build: 9 customer-facing pages, booking sync, lead magnet, 12 SEO blog posts, 3-month content calendar.
- WhatsApp-first booking, Core Web Vitals tuned, real-device tested in Singapore.
- Every file, every blog draft, every PDF — yours forever, even if you cancel mid-build.
- 30-day post-launch support and a custom Loom showing you exactly how to update it yourself.
Booking the call doesn't mean signing anything. We have a 15-min call to check fit, both ways. If you're not a match, I'll tell you on the call and point you somewhere better. No deposits, no contracts.
Sound familiar?
You're a great trainer with a small-time website.
If any of these are quietly costing you clients each month, this is exactly what I fix.
Your IG sends people to a Linktree — and they bounce.
Cost of doing nothing
2–4 prospects/month silently lost · ≈ S$13k–26k/year in fees never earned
You repeat the same pricing pitch in DMs ten times a week.
Cost of doing nothing
2.5 hours/week of unpaid sales work · ≈ S$1.3k–1.9k/month of your session rate burned
Your prices stay invisible, so clients haggle.
Cost of doing nothing
S$20–60 discounted per haggle · ≈ S$300–900/month you're discounting yourself out of
The math, in public
S$1,499 is the price after the cohort. Here's what that buys you.
Built for SG trainers charging S$110–160/session. Numbers shown are conservative midpoints used by the trainers I'm building cohort sites for.
- 01
+4 / month
extra clients booked
Conservative midpoint after the site replaces a Linktree and adds a clear booking flow
- 02
S$1.8k–2.6k
in new monthly revenue
4 new clients × 4 sessions × S$110–160 per session — your numbers may run higher
- 03
30–45 days
until the standard S$1,499 site pays itself back
After payback, every new client booked from the site is pure margin
Founder-cohort clients pay S$0. So the payback window for them is 0 days. The math is the same — they just keep all of it.
What you actually get
Stack the value. Then look at the price.
Real Singapore market rates per line. Quote any freelancer or agency for the same scope — the numbers land here or higher.
Standard price after the 3 free builds close: S$1,499, with the 90-day refund guarantee below.
Honest comparison
What you're really choosing between.
Most SG trainers consider four paths before they message me. Here's all four, with the math in public.
Doing nothing (Linktree)
S$0 upfront
- No work today
- Familiar
- Hidden cost: ≈ S$13k–26k/yr in silently lost leads
- Premium prospects bounce within 4 seconds
- You stay invisible to Google
- Every haggle costs S$20–60 you'll never get back
DIY (Wix / Squarespace)
≈ S$550 + 80hr
- Cheap monthly fee
- You own the keys
- 80+ hours of your evenings
- Template-y look — clients can tell
- No conversion design, no SEO setup
- No local SEO structure
Carousell freelancer
S$800–1,500
- Personal contact
- Fast turnaround
- One template with your photos dropped in
- Rarely tested on real phones
- No proof / case-study system
- Often abandoned after launch
Hktrainers · founder cohort
S$0
- Full S$5k+ build · 9 pages + 5 growth assets
- Conversion-designed, not just decorated
- WhatsApp-first launch · real-device tested
- Keep everything forever, even if you cancel
- 3 slots only this cohort
- Returns to S$1,499 after cohort closes
Honest fit check
This is built for you if…
Best for
- SG trainers charging S$110+ per session, already getting some IG enquiries
- Studio owners tired of explaining packages over WhatsApp ten times a week
- Coaches with 2+ years of clients who want their site to look as legit as they actually are
- Anyone planning to scale into group coaching, online programs, or a second location
Not for
- Trainers without any client base yet — your money is better spent on certs and gym hours
- Anyone hunting for a S$300 Carousell template — I'm not the cheapest, on purpose
- Trainers who think a website alone fixes a broken offer (it sharpens it; it doesn't invent it)
- Anyone unwilling to give honest feedback — the founder cohort needs real voices, not polite ones
Not sure if it's you?
Send me your IG handle or current site URL on WhatsApp. I'll write back in one SG working day with a straight answer — yes, this would help, or no, here's what to do instead. No charge, no pitch, no follow-up emails.
How this works
From first call to live site in 2–3 weeks.
Common questions
The same things every trainer asks me on the first call.
If your question isn't here, message me directly — I answer all enquiries personally inside one working day.
Lock a free slot — or wait one month and pay S$1,499.
Book a 15-min call. I'll send you one visual direction for your brand before anything is signed. If it doesn't feel like you, we don't continue — and you've spent nothing. If it does, you're live in 2–3 weeks with S$5k+ of work you own forever.
Free for the first 3 · Keep every file forever · 90-day refund guarantee after the free slots close · No retainer, ever